OVERVIEW

Sally Beauty is the largest distributor of professional beauty products in the U.S. When they began promoting their ion At Home haircare collection, they wanted to promote their products on social media by executing an influencer marketing campaign.

We were asked to find, negotiate with and direct influencers to create a look using ion At Home products and produce a short video for social media content. We managed the communication with all influencers, negotiated influencer rates and ensured video content was up to Sally Beauty standards.

Services

  • INFLUENCER CAMPAIGN COORDINATION

 
 

INFLUENCER CAMPAIGN COORDINATION

  • Development of influencer marketing strategy and campaign tailored to fit specific needs, budget, and overall goals.

  • Strategic brand introductions to micro/macro influencers and negotiation of influencer rates and campaign terms.

  • Email management of influencer communications including initial pitch, product request management, follow up, and delivery of content.

  • Creation/Coordination of campaign guidelines for partnerships, user-generated content, and account takeovers.

  • Detailed monthly campaign reports of  outreach, pending opportunities and other progress.